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Hitachi in Oceania

Collaborating for energy innovation

Elisha Rogers

Elisha Rogers is a Sales Executive working in Enterprise Software and Digital Solutions for Hitachi Energy.

With 12 years of sales experience, Elisha loves helping customers with innovative projects. We spoke about environmental considerations in energy and collaborating with customers to maximise efficiency.

What do you like most about your role?

Elisha Rogers: I love the client partnerships. I am most lit up when I'm collaborating with customers or with my team to help drive a solution for a customer. It’s exciting when they come to me and say, “We’ve achieved 18% productivity gains with your solution”.

Bringing on new clients, I start out not knowing anything about them, and they don’t know anything about me. Sometimes people might assume I don’t know anything about the industry or energy. I love the moment when a customer starts to trust me and realise that I can genuinely help their organisation. And then they start feeding back to me what they’ve achieved or how we’ve helped their business — that’s amazing.

Can you tell us about a project you’ve worked on that has made a positive impact?


Elisha Rogers: We have a client in the thermal coal mining business located in the Hunter Valley in New South Wales. The company employs hundreds of people in the region, 85–90% of whom are local to the community.

This organisation is trying to be more sustainable and is targeting world-best practice in their industry. They are working with extremely high-quality coal from the Hunter Valley, which generates less emissions than product from other regions.

Hitachi Vantara has been working with them on the whole mining supply chain, from exploration through to marketing. They had a lot of disparate data systems that weren’t working efficiently. Our solution, Lumada Manufacturing Insights, including Lumada Asset Performance Management (APM) helps them consolidate their data and analyse it, allowing their operators in the coal handling and preparation plant (CHPP) to pick up issues before they happen out in the field.

For example, they’ve got haul trucks waiting to drop coal off at the preparation plant, and if that area is in use or full, the trucks may have to wait and burn fuel unnecessarily in the process and in contrast, they can identify earlier if that area is running low and arrange a drop off sooner. With our solution, operators can plan and work more efficiently so they ensure trucks are sent at the right time. We’re helping them reduce congestion, eliminate unnecessary truck rolls, and ultimately reduce their carbon footprint.

Helping this company embrace technology to become more efficient is exciting. They can now bring in other components, like environmental data in managing vegetation, in the agricultural arms of their business, or using data in the rehabilitation process once they’re finished producing coal. They have a desire to be smarter in mining and want to be better and more efficient at what they do, and we get to help them do that.

Elisha Rogers: My ultimate dream is to continue helping customers, especially people working on exciting projects in renewable energy or green hydrogen, for example -. I’ve got some cool clients in the pipeline. One is a massive battery energy storage system in the Northern Territory. It’s amazing that I get to work on projects where we are evolving towards a better, more sustainable way to generate and store power for households and businesses.

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