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Hitachi

Hitachi in Oceania

Museum of Brisbane

Overview

Museum of Brisbane explores contemporary and historic Brisbane, Australia, and its people through a program of art and social history exhibitions, workshops, talks, tours and children's activities. Located within Brisbane City Hall in the city's CBD, the Museum and its staff are highly regarded for their innovation and contemporary international practice across the museum and gallery sector.

Museum of Brisbane’s High Rotation exhibition takes centre stage from 30 August 2019 – 19 April 2020. Get a backstage pass to three epic decades of Brisbane’s incredible music scene from 1989 – 2019.

Showcasing some of Brisbane’s most memorable musicians, High Rotation is set to take music lovers down memory lane, while introducing a new generation to this iconic musical era through film clips, photographs, instruments, souvenirs, and ephemera, as well as an immersive digital component to elevate audience experience.

With music we really tried to capture the emotion and feelings you experience when you’re listening to music, and we thought the perfect way to do that would be to include music video, we couldn’t do that without the support and the innovation of Maxell.

Renai Grace, Museum Director, Museum of Brisbane

Renai Grace

Museum of Brisbane collaborated with Nightlife Music and Maxell to create High Rotation, an unforgettable immersive experience that reveals a snapshot of how popular music in Brisbane exploded from the local scene onto national and international stages.

View video on this case study about Museum of Brisbane and their partnership with Hitachi Australia’s Digital Presentation Solutions (3min, 19s).

Challenge: Working within the limited confines of the gallery

Challenge: Working within the limited confines of the gallery

One of the many challenges was to showcase 30 years of music video content in a way that allowed for an immersive audience experience.

Solution: Maxell projection helped to make High Rotation a reality

Solution: Maxell projection helped to make High Rotation a reality

Maxell helped to make High Rotation a reality by providing eight large venue laser projectors (Model MPWU9101B), which were installed with specialised ultra-short throw lenses (Model USL901A) within the exhibition.

Result: Maxell had the products and support that allowed the Museum to push their concept into reality

Result: Maxell had the products and support that allowed the Museum to push their concept into reality

Through Maxell’s advanced laser projection technologies, visitors to the museum will experience a thirty-year catalogue of rare, remastered film clips, for a truly immersive audience experience.

On the next page, we will explain why the Museum required an advanced projection solution that would not only work within the limited confines of the gallery.

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